Well you are finally at the top of the mountain. You have done all the leg work; positioning your ads, selecting keywords, studying bidding options and doing your marketing research. added to this is the fact that you have been smart enough to utilize Google's great keyword research tools. You seem to have set up your advertising campaign for the next 6 months! Now what else is left to do?
The bad news is that you are not yet done because the real work is yet to come. Tracking is critical to your campaign. You will need to do this for all your ads, to make sure they are performing to maximum capacity.
The first one is by tracking every detail of your ad. There is a great tracking system on Adwords itself. Just looking at your campaign will tell you which keyword is bringing in traffic and you can also set up the system to track sales conversions, if you have your own product or service. You can co-ordinate this with your website tools to track leads and sales.
You will need to be aware of this, as a failing Adword campaign will eat up your advertising budget. It will not only waste your money but will prevent you from concentrating on the ads that are pulling, and bring in worthless leads. After all you will still be paying money for your unproductive ad.
So how do you fix an unproductive ad? If it is placed well, within the first 5-10 pages, and is drawing traffic but no sales, you may want to target your keyword better. It is very tempting to use a broad based keyword to draw in the traffic.
Unfortunately frequently searched keywords are not always targeted for your specific market. They are the keywords that searchers begin their search with but not necessarily the ones that will bring potential customers to your website.
You will have to strike a happy medium between general keywords that draw the crowds and keywords that are more specialized and will bring in the sales.
The bottom line is that if you want a successful Adwords campaign you need to watch your campaign like a hawk. Remember the success of your business will depend on the efficiency of your advertising campaign. - 16738
The bad news is that you are not yet done because the real work is yet to come. Tracking is critical to your campaign. You will need to do this for all your ads, to make sure they are performing to maximum capacity.
The first one is by tracking every detail of your ad. There is a great tracking system on Adwords itself. Just looking at your campaign will tell you which keyword is bringing in traffic and you can also set up the system to track sales conversions, if you have your own product or service. You can co-ordinate this with your website tools to track leads and sales.
You will need to be aware of this, as a failing Adword campaign will eat up your advertising budget. It will not only waste your money but will prevent you from concentrating on the ads that are pulling, and bring in worthless leads. After all you will still be paying money for your unproductive ad.
So how do you fix an unproductive ad? If it is placed well, within the first 5-10 pages, and is drawing traffic but no sales, you may want to target your keyword better. It is very tempting to use a broad based keyword to draw in the traffic.
Unfortunately frequently searched keywords are not always targeted for your specific market. They are the keywords that searchers begin their search with but not necessarily the ones that will bring potential customers to your website.
You will have to strike a happy medium between general keywords that draw the crowds and keywords that are more specialized and will bring in the sales.
The bottom line is that if you want a successful Adwords campaign you need to watch your campaign like a hawk. Remember the success of your business will depend on the efficiency of your advertising campaign. - 16738
About the Author:
Brian Basch has been in the field of ppc management for a long time and maintains a website about google adwords management that you should visit right now to learn how he can help you.
