Friday, January 30, 2009

Grow Your Business By Using A Prospecting Firm

By Terry Stanfield

During a tough economy any business is facing currently, it is necessary to see where budget cuts can be made. Cutting sales and marketing is detrimental to the growth of the business but finding lower cost alternatives to replace expensive current activities can help the business. This article will explain why an outbound prospecting firm can be one such lower cost alternative.

Prospecting Companies takes care of the outbound telemarketing that can communicate the benefits of your business. This can free up your salespeople to focus on other activities that they do well. The dread of outbound telemarketing can lower the productivity of your salespeople so placing this task on the shoulders of outbound telemarketing firms can help you increase sales.

Sales are dependent upon the communication of your message to prospects and this occurs through marketing. In this business climate, it is about maximizing your marketing dollars and an outbound telemarketing company is one of the most efficient uses of those dollars to increase sales.

Many businesses do not have a very unstable business pipeline. Using an outbound prospecting firm can keep the sales pipeline full so that more sales can increase as a result of this full pipeline.

The example of a sales funnel is often used with prospecting. You have to talk to many people before finding interested people but you can conserve your time by outsourcing the funneling of prospects down to the few interested ones coming back to you.

Most people are not interested in telemarketing and put this activity off. This reduces the sales pipeline and increases the costs to find new clients.

Many customer driven salespeople do not have time to find new clients because most of their time is spent in current sales processes and do not have finely honed prospecting skills. Using an outbound telemarketing company allows you to have people whose primary focus is new business focus on finding new clients.

Companies try to reduce all expenditures during a recession simply to maintain their current business. This offers you the opportunity to build your business by using a prospecting firm because few of your competitors will be attempting to acquire new business.

Using a prospecting firm can be very simple for you track and see how much it costs for you to get new clients. You can build a fixed number into your budget so that you can achieve a certain number of new clients.

You can use a prospecting company as part of your marketing strategy and allocate your dollars to the most productive activities. If you find that the prospecting company is more effective than advertising, you can reallocate marketing dollars to the prospecting company which lowers your cost per new client. Cost per client is an important measure to see that you can grow new business in an efficient manner. An outbound telemarketing company offers you a way to test if you can lower that cost per client while still increasing sales|business|the bottom line. - 16738

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