Friday, January 30, 2009

Palmer

By Denise I Smithson

Born in Latrobe, PA, Arnold D. Palmer is widely thought to be one of the best golfers ever to play the game. Palmer has been the winner of a number of PGA Tours as well as the Champions Tour since his first big tournament win in 1955. Palmer is simply known as "The King" among many fans and players alike and has achieved worldwide fame. He is acknowledged, along with Gary Player and Jack Nickaus as one of the Big Three in the game. With the advent of televised golf matches in the 1950's, Palmer's playing which led to a growing interest in the sport.

Arnold began early, having learned his love for the game from his father, Deacon; a greens keeper at the Latrobe Country Club. At the tender age of seven, Palmer scored a 70 at the nearby Bent Creek Country Club, an impressive achievement, especially considering his age. Palmer cut his teeth in the game on the then only nine hole Latrobe Country Club course, on which he was allowed to play early in the morning and late in the afternoon when members did not have tee times scheduled.

It should come as no surprise that Palmer went to Wake Forest University on a golf scholarship; afterwards, he served in the Coast Guard for three years, keeping his golf skills sharp all the while. During his stint in the Coast Guard, he married Winifred Walker, whom he met at a golf tournament in Pennsylvania. In his first season, Palmer came out on top in the Canadian open - he followed up this impressive win with something of a charm offensive, quickly becoming a fan favorite and helping to increase the popularity of the game.

Palmer won the 1958 Masters, his first major tournament win and quickly became one of the most popular golfers in the world. He signed with the agent Mark McCormack, who says that he was interested in representing Palmer because of "his good looks, his modest background, the way he played golf, his risk taking and wearing his heart on his sleeve, and his involvement in so many exciting early televised finishes." Palmer quickly achieved international fame, winning the English Open (one of the first American golfers to do so). He scored a string of victories including the US Open in 1960, another English Open in 1961 and the PGA Masters in 1960, 1963 and 1964. Between 1960 and 1962, Palmer took 29 PGA Tour event trophies.

In 1960, Arnold was named Sports Illustrated top pro athlete of the year and he won the Sportsman of the Year award. His fans, known as "Arnie's Army," cheered when their Arnie became the first man to reach one million dollars in career earnings in 1967. Even with pros like Jack Nicklaus and Gary Player playing alongside him, Arnold managed to win a PGA Tour every year all the way up to 1970 and in 1971 he enjoyed a rejuvenation of his career winning four events.

Arnold won the Vardon Trophy for low score average four different times and played on six Ryder Cup teams. By 1980, the acclaimed golfer was eligible for the Senior PGA Tour and with his name alone, helped make the tour successful. The tourney would eventually be renamed as the Champions Tour. On the Senior Tour he won ten events on the tour and with the help of his agent McCormack, Palmer became tops in pay for endorsements, sponsorships, and charity events. He has also won the revered Presidential Medal of Freedom Award presented to him by George W. Bush.

Palmer made his 50th and last appearance in the Masters in 2004. After failing to make the cut for the 2005 Senior Open, Palmer announced that he would no longer compete in the Senior Majors. However, in 2004 he made one of his greatest shots, getting onto the 18th green in his second shot from more than 200 yards. Even Palmer himself was impressed.

Beyond golf, Arnold is involved in many businesses including the Bay Hill Club and Lodge (the home of the Arnold Palmer Invitational), helped organize and create The Golf Channel, and helped to build the first golf course in the People's Republic of China. He started The Arnold Palmer Design Company and moved to Orlando, Florida in 2006. He has owned the Latrobe Country Club since 1971-something Laaaytrobians won't let anyone forget. In 2000, he was ranked a deserved sixth greatest player of all time in Golf Digest and was awarded the PGA Tour Lifetime Achievement Award (1998) and made it into the World Golf Hall of Fame (1974). Perhaps Palmer's most popular characteristic is indeed his character-a warm, full of laughter, genuine man who simply loved to play golf. - 16738

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