Thursday, January 29, 2009

Techno Savvy Reps Dominate Old School MLM Marketing

By Kerry Alayon-Babas

Once you change the way you think about your MLM business, you will stop struggling. It sounds simple enough right? Think about the antiquated advice that many up-line sponsors are still handing out. What they are doing is creating hordes of frustrated network marketers.

You see, times have changed and there is a much better way of getting your business off the ground and growing your down-line. You can actually run it in a way that prospects will be calling you to come and join your MLM business. Those who are still chasing down their prospects and trying to convince them to join the business are going to be completely obliterated by marketers who bring value to their networks and teams.

I know these struggles intimately as I lived this life for almost 6 years before I found a better way to build my business. I never really enjoyed hauling products from house to house hoping to find either a new customer or distributor. Home parties really became a drag. Forget about prospecting the family. The humiliating comments I had to bear became too much.

Once I reached the point of desperation, I went in search of a better way; and I found one. I am going to share with you what I have found to be a better way of growing my network marketing business. It is possible; in fact it is happening everyday all around. The top earners in this industry are creating their network of teams without cold-calling, prospecting, or asking family and friends to join their organizations. They have completely thrown away the old school way of doing business.

As you change the way you think about your business, make sure you are involved in a quality program. It has to hit your passion and purpose. Remember you will be living this business on a daily basis. You want it to be something you LOVE. Every home business has some kind of community you can plug into to gain insights and support. Make sure you become a major player in the community from the beginning.

If you are already involved in a MLM program, then step it up. Put yourself into a leadership role. Show your up-line and your down-line that you have value to add to the team and the company. Remember, people will follow a leader not join a business.

Here is where the first big change comes in. Stop marketing those MLM Company replicated websites. They all have the same content that every other rep is marketing with. How will you stand out from all of the other reps who are marketing the same business opportunity with the same website?

The real question is What are you bringing to the table? What value will you share with your new team members? This is what you want to market. What you want to do is brand yourself by sharing all of the valuable information that you bring to the table. The brand that you are selling is YOU.

Buying MLM leads is a thing of the past. So is trying to convince your family and friends to join your MLM organization. Bring Value to the market, Brand Yourself, and Enjoy Success! - 16738

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