There are many ways you can use of RSS feeds to expand your business. Below are some examples that are commonly used ( be wary though, RSS can sometimes be exploited, so do diligence is advised).
Twitter - new tweets can be made automatically after you have made a post. There is many possibilities to use this technique, but one of the most popular ways is to use Twitterfeed.
Facebook - like twitter, Facebook can also be updated automatically when you post. One recommended application to use is "My Blogs", as using Facebook app's can sometimes be unreliable.
Widgets: design a special widget related to your blog. The widget could then be displayed on their own blogs or even on their desktop. This can easily be done with Spring Widgets or Google Gadgets.
Offer downloads - compile a PDF document, or offer a video. Publishing a podcast, radio or other media is also a good idea.
Affiliates RSS feeds: Allow your affiliates to display your content wherever they wish. Give them the incentive by branding any links with their affiliate ID. This will credit them with any purchases made from your sites.
Deal finder: we all like to save money, especially when it comes to spending money on our business. Large online stores like Amazon or shop.com offer "deal of the day" or similar offers. These offers can be subscribed to your feed reader, so they will display as soon as they are available.
Package tracking - your packages can be tracked with simpletracking.com, or broadcast it to your viewers if you sells physical stock.
Track latest questions on Yahoo Answers: Answering questions on Yahoo Answers can be very effective to promote your business. Subscribe to the RSS feed of the category you're interested in so you'll be notified when a new question you can answer comes in.
Comment tracking: some times e-mail delivery can be notoriously unreliable, especially with free accounts. This is where using RSS can be very useful as an alternative. If using WordPress blogging technology, the comment feed will usually be displayed at: http://yourblog.com/comments/feed/ or http://yourblog.com/?feed=comments-rss2
Competition - keep an eye on your competitors, and find out their activities on social networks videos and blogs. A good option for this is FriendFeed.
Track what's going on in your industry: Do a search on Yahoo or MSN for a keyword or phrase you'd like to watch. Using Firefox or IE 7, an RSS feed icon will appear. Click to subscribe.
Advertisements: I've never tried RSS advertising, but I have displayed the odd advertisement in an RSS feed. Surprisingly this CTR for the sites I used out performed click throughs' from the website itself. Pheedo, FeedBurner and Text-Link-Ads make RSS advertising possible.
Service status update: keep your clients and customers in the know by displaying your service status via RSS feed. This is especially useful for those that offer web hosting, shopping carts or payment gateways. - 16738
Twitter - new tweets can be made automatically after you have made a post. There is many possibilities to use this technique, but one of the most popular ways is to use Twitterfeed.
Facebook - like twitter, Facebook can also be updated automatically when you post. One recommended application to use is "My Blogs", as using Facebook app's can sometimes be unreliable.
Widgets: design a special widget related to your blog. The widget could then be displayed on their own blogs or even on their desktop. This can easily be done with Spring Widgets or Google Gadgets.
Offer downloads - compile a PDF document, or offer a video. Publishing a podcast, radio or other media is also a good idea.
Affiliates RSS feeds: Allow your affiliates to display your content wherever they wish. Give them the incentive by branding any links with their affiliate ID. This will credit them with any purchases made from your sites.
Deal finder: we all like to save money, especially when it comes to spending money on our business. Large online stores like Amazon or shop.com offer "deal of the day" or similar offers. These offers can be subscribed to your feed reader, so they will display as soon as they are available.
Package tracking - your packages can be tracked with simpletracking.com, or broadcast it to your viewers if you sells physical stock.
Track latest questions on Yahoo Answers: Answering questions on Yahoo Answers can be very effective to promote your business. Subscribe to the RSS feed of the category you're interested in so you'll be notified when a new question you can answer comes in.
Comment tracking: some times e-mail delivery can be notoriously unreliable, especially with free accounts. This is where using RSS can be very useful as an alternative. If using WordPress blogging technology, the comment feed will usually be displayed at: http://yourblog.com/comments/feed/ or http://yourblog.com/?feed=comments-rss2
Competition - keep an eye on your competitors, and find out their activities on social networks videos and blogs. A good option for this is FriendFeed.
Track what's going on in your industry: Do a search on Yahoo or MSN for a keyword or phrase you'd like to watch. Using Firefox or IE 7, an RSS feed icon will appear. Click to subscribe.
Advertisements: I've never tried RSS advertising, but I have displayed the odd advertisement in an RSS feed. Surprisingly this CTR for the sites I used out performed click throughs' from the website itself. Pheedo, FeedBurner and Text-Link-Ads make RSS advertising possible.
Service status update: keep your clients and customers in the know by displaying your service status via RSS feed. This is especially useful for those that offer web hosting, shopping carts or payment gateways. - 16738
About the Author:
If you're looking to pull more profit out of your business blog, check out the IM Blogging Bootcamp. This 4-week intensive program designed to get you actively and effectively blogging to reach more of your prospects and convert more of them into lifelong customers.
