There is one rule in the Internet marketing arena that you must never over look and that one rule is; "INVEST IN YOURSELF"!
You have very likely heard this mantra repeated over and over and over again and yet you still don't have the first clue about what it means. Let me explain.
An internet business doesn't exist in a world of bricks and mortar, only in the virtual world of the internet, and in the heart and mind of its owner.
Basically, your internet business is YOU. You are the heart of your business, giving it the identity that it has.
You could make cosmetic changes to the outside of a real world business and people would be drawn in after seeing that improvements had been made, and look inside to see how your decor had changed and whether your product lines had changed.
But with an internet business there is no physical building that can be improved. The only improvements that you can make are to yourself. That is what 'Invest in Yourself' means. You have to improve yourself in order to improve your internet business.
The question you might ask is, "How do I invest in myself and what do I invest in myself"? Well, I'm not talking about getting a $200 haircut or a designer suit. I'm talking about learning and expanding your knowledge base so that your business can benefit from it.
Assuming you spend just one hour a day reading newsletters and articles related to your industry, you will find that by the end of the month you've gained a tremendous amount of additional knowledge and new ideas.
Enrol in a couple of courses, listen to teleseminars and webinars. These are the kinds of things that allow you to invest in yourself most effectively. This is the most important thing in online marketing.
'Abundance Thinking' is the step that follows Investing in Yourself.
What in the world is 'Abundance Thinking', you might ask? Well, there are really two ways to look at the world of internet marketing. One way is that that there is only so much business out there and I should get what is mine without regard for anybody else. I call this 'Limited-supply Thinking'.
This type of thinking might allow you to make a reasonable income, but it doesn't allow you to maximize your income. It is the opposite of Abundance Thinking.
'Abundance Thinking' believes that there is a more than enough business to go around and that we will do best by working with others to provide customers with the best possible experience. Customers aren't stupid, they know that when you advise them to buy something from someone else it costs you a sale. This very fact that you value their welfare over you making a sale earns you trust, which can reward you with more sales from them over the longer term.
Abundance thinking is the belief that we are all stronger together than we are separately and that by helping one another we each become stronger individually. This principle when applied to internet marketing is usually the more productive of the two schools of thought.
Limited Supply thinking is characterized by holding on firmly to what is yours, and refusing to share anything with anyone. A great deal of decisions are made according to what your competitors are doing. It is a very defensive method of thinking and very rarely are the customers welfare taken into account.
Abundance thinking is a proactive, offensive method. It concentrates on building good relationships with customers, suppliers, even competitors. It is the mark of a well adjusted, mature, competent and successful person.
Abundance Thinking allows you to share effectively with others whilst enabling you to make the most of the opportunities you have.
Abundance thinking is contagious. People will consider changing their methods of business when they see the way it works, plus many people will consider doing business with you since you will have earned their trust.
Joint ventures won't be a problem to put together. There is more success in abundance thinking than there is in limited-supply thinking. - 16738
You have very likely heard this mantra repeated over and over and over again and yet you still don't have the first clue about what it means. Let me explain.
An internet business doesn't exist in a world of bricks and mortar, only in the virtual world of the internet, and in the heart and mind of its owner.
Basically, your internet business is YOU. You are the heart of your business, giving it the identity that it has.
You could make cosmetic changes to the outside of a real world business and people would be drawn in after seeing that improvements had been made, and look inside to see how your decor had changed and whether your product lines had changed.
But with an internet business there is no physical building that can be improved. The only improvements that you can make are to yourself. That is what 'Invest in Yourself' means. You have to improve yourself in order to improve your internet business.
The question you might ask is, "How do I invest in myself and what do I invest in myself"? Well, I'm not talking about getting a $200 haircut or a designer suit. I'm talking about learning and expanding your knowledge base so that your business can benefit from it.
Assuming you spend just one hour a day reading newsletters and articles related to your industry, you will find that by the end of the month you've gained a tremendous amount of additional knowledge and new ideas.
Enrol in a couple of courses, listen to teleseminars and webinars. These are the kinds of things that allow you to invest in yourself most effectively. This is the most important thing in online marketing.
'Abundance Thinking' is the step that follows Investing in Yourself.
What in the world is 'Abundance Thinking', you might ask? Well, there are really two ways to look at the world of internet marketing. One way is that that there is only so much business out there and I should get what is mine without regard for anybody else. I call this 'Limited-supply Thinking'.
This type of thinking might allow you to make a reasonable income, but it doesn't allow you to maximize your income. It is the opposite of Abundance Thinking.
'Abundance Thinking' believes that there is a more than enough business to go around and that we will do best by working with others to provide customers with the best possible experience. Customers aren't stupid, they know that when you advise them to buy something from someone else it costs you a sale. This very fact that you value their welfare over you making a sale earns you trust, which can reward you with more sales from them over the longer term.
Abundance thinking is the belief that we are all stronger together than we are separately and that by helping one another we each become stronger individually. This principle when applied to internet marketing is usually the more productive of the two schools of thought.
Limited Supply thinking is characterized by holding on firmly to what is yours, and refusing to share anything with anyone. A great deal of decisions are made according to what your competitors are doing. It is a very defensive method of thinking and very rarely are the customers welfare taken into account.
Abundance thinking is a proactive, offensive method. It concentrates on building good relationships with customers, suppliers, even competitors. It is the mark of a well adjusted, mature, competent and successful person.
Abundance Thinking allows you to share effectively with others whilst enabling you to make the most of the opportunities you have.
Abundance thinking is contagious. People will consider changing their methods of business when they see the way it works, plus many people will consider doing business with you since you will have earned their trust.
Joint ventures won't be a problem to put together. There is more success in abundance thinking than there is in limited-supply thinking. - 16738
About the Author:
Ian Pelham is a marketer who has come through a very difficult time financially. He used debt consolidation loans to restructure his finances. Using a debt consolidation loan was one of the best things he did to rid himself of his bad debt.
