Monday, December 29, 2008

Why Blog? - Traffic Solution

By Mark Fry

Some people think of blogging as a place for teenagers to express their feelings. While this is one use of a blog, it is not what we are addressing here. It would work for Paris Hilton but not for us unless we're famous.

Blogging has become so popular that everyone seems to have a blog now for one reason or another. Maybe everyone knows something. There are many benefits to blogging. Of course, your blogs will be tailored to get more results than the blogs created as a hobby.

We want to look at how blogging will fit in with your marketing strategy. Blogging is a great way for you to manage content on your site and set up content so that it is organized, fresh, and easy to follow. It is essential to create a blog if you want to get ahead in your market. The blog structure allows you more flexibility than a static site and can be one of the main players in your marketing strategy.

Have you noticed Fortune 500 Companies using blogs? There's a reason for it. Let's look at some of the benefits of blogging for the serious business minded person:

1. Blogs are an easy way to stay in touch with other people and let them know what's new. Even a new mother or father can benefit from the ease of reaching multiple people with one posting. Take that benefit and look at exponential values that could be achieved if used on a larger scale and you will see how you can tap into this benefit to reach a multitude of people. You can save time and money using blogging as a method of communication.

2. Blogs are an easy way to stay in touch with other people and let them know what's new. Even a new mother or father can benefit from the ease of reaching multiple people with one posting. Take that benefit and look at exponential values that could be achieved if used on a larger scale and you will see how you can tap into this benefit to reach a multitude of people. You can save time and money using blogging as a method of communication.

3. Blogging is an easy way to post fresh content. Not only does this lend legitimacy and interest to your website and pull in more visitors, but it will attract the search engines. Fresh content equates to more web crawling from the search engine spiders.

4. Blogging is an easy way to post fresh content. Not only does this lend legitimacy and interest to your website and pull in more visitors, but it will attract the search engines. Fresh content equates to more web crawling from the search engine spiders.

5. A blog with RSS feeds will increase your visibility with blog and RSS search engines. You can build link popularity through RSS feeds when you are cited by other blogs or websites. Your links within your blog will also send you traffic if your content is of interest.

6. A blog with RSS feeds will increase your visibility with blog and RSS search engines. You can build link popularity through RSS feeds when you are cited by other blogs or websites. Your links within your blog will also send you traffic if your content is of interest.

SEO in a blog is definitely the way to go. Blogs not only get your words out there, but allow for comments and RSS. You can optimize your blog to get attention with relevant keywords.

Just like any other marketing method, it can be indexed and therefore translate to rankings with the search engines. Thanks to the structure of blog softwares, it is relatively easy for search engine crawlers to detect and categorize the content, resulting in a better shot at high rankings.

You can use blog software to easily add active and attractive elements to your website to keep it fresh and inviting. The software can help you to post current events and news in your field, newsletters, updated FAQ's, updated media, interesting correspondence, and relevant data.

Instead of just relying on a static web site that deters people from frequent visits, you can encourage regular visitors with constantly updated content, comment posting, cutting edge news, and a sense that your site is on the cutting edge of your field or industry. This translates to a site that attracts the search engines and produces high rankings. - 16738

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