Monday, December 29, 2008

Monitoring Your Website Traffic

By Don Bethune

If you want to reach more clients and grow your business, an effective marketing strategy is imperative. In this global economy, online advertising is a great way to get your products into the hands of customers anywhere in the world, no matter what your industry is. Website traffic monitoring is a tool that you can use to measure the success of your online advertising campaign.

Usually a customer starts as a surfer online, just browsing random topics, whose interest is piqued by something different or intriguing. You must network yourself and business online. To promote your product or service, being highly ranked in search engines is a vital.

Each search engine will have different methods for getting ranked higher among their results. Most accept submissions with a small fee. Not sure how to go about doing this? There are a number of paid, and sometimes free, services that work between you and the search engine company to get you listed closer to the top.

Web design companies are a good starting point if youare looking to improve your rankings with the search engines with a third party. These companies can create and promote your website, then monitor activity with website traffic monitoring. Youall just sit back and watch your site visits grow.

In addition to getting ranked highly on search engine results, many offer sidebar ad spots to individuals and companies. Such ads are highly visible and relatively inexpensive, so they offer a great way for getting cheap website traffic to your new site. By posting your ad, youare putting customers one click closer to your site!

In addition to search engines, partnering with other websites is a good way to bring traffic to your virtual door. Just as the grocery store groups similar items together to create a meal and in turn, increase sales, you can link to related partner sites for the same result.

Promoting your product or service through a related business can dramatically improve your site traffic. Using website traffic monitoring to see how each individual partner site contributes to your website traffic will allow you to see whatas working and what isnat.

One final place you can advertise online is through online classified ads. Wanted ads and sellersa ads in one place match many individuals up with similar interests and needs. This can provide a broad audience, but could also be tailored to a more specific demographic if desired. The flexibility in advertising in this way is appealing to many companies and individuals. - 16738

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