Do you know how to make a six-figure income from one information product? How about several six-figure income streams from the same product? No? Well Milana Lushinsky, a musician, has the formula.
As part of Dan Kennedy's Info Riches course, Rob Toth interviewed the top information marketers. Milana's interview is part of the "Future Of Information Marketing" series.
All Milana had was a degree in music when she came to the US. She didn't know what a computer was and certainly didn't know anything about doing business, especially on the Internet. The first thing she did when she became interested in having an online business is she learned how to design websites. She did that for a while for other people and finally realized that web-design skills were not what she needed to be a successful Internet entrepreneur.
She's come a long way from that point. Milana has written three digitally produced books along with a physical book that is now available on Amazon.com. She started the Association Of Coaching And Coaching Professionals On The Web and runs the Coaching Super Summit, an annual, live event for coaches and coaching entrepreneurs worldwide.
She has set up her own business according to the principles she teaches. Milana says "providing information is not enough. People want a 'human browser'...somebody with credibility and a great reputation".
She says information marketing is shifting toward personal branding. You can make a few extra bucks putting up mini sites and selling an ebook here and an audio product there but... "if you really want to build a highly profitable information business you must brand yourself and become a thought leader", says Milana.
Any profitable niche has dozens and even hundreds of information marketers vying for your customers so you don't want to have just a run of the mill ebook site. "You want to be the person people turn to when they need your type of information."
"What's going to get you noticed? What's going to make people want to invest with you? It's your credibility, your reputation and positioning in your market," says Milana.
There are four steps to being seen as someone different... "a thought leader":
1. First, you need to create a digital publication for your niche.
2. Then you need to organize a virtual event to attract lots of people. Like the "coaching telesummit" Milana created.
3. Now its time to set up a live event. Since most information marketers are shy, introverted types they don't want to do this step. But this is exactly what will launch your income into the six figures quickly.
4. Write and publish a physical book.
Another way to look at it is that you are "deepening your funnel". A lot of people expect to make a lot of money selling an ebook, a book or an audio product. Sometimes they start marketing products in several different niches. Milana says "the truth is that it is virtually impossible to have a (highly) profitable information marketing business selling just one product." "You want to have a product line and develop multiple income streams from your product." "Instead of a bunch of unrelated products create a line of products that helps your client grow from A to Z."
By doing all these things you will develop a lifetime relationship with your customers. They will prefer to buy from you no matter what your competitors come up with. Milana says "my customers are saying that they want to buy from me. They've already been getting my newsletter, they trust me, they've bought from me. They're much more likely to buy a product from me than from someone else that they don't have any history with".
Milana goes even further with this line of thought. She says that "if there is something that I do not or cannot offer I find other people to create strategic alliances with". She doesn't want her customers to have to go elsewhere for coaching information. What she wants is to be a one-stop-shop for her customers.
When you deepen your sales funnel you will have a recession-proof business. You'll find that your customers love to buy from you repeatedly. They know you always provide great value and they want to take advantage of your offers. You become the reliable source they are looking for. That's effective personal branding. And that's what will give you an unbeatable competitive edge so you dominate your niche. - 16738
As part of Dan Kennedy's Info Riches course, Rob Toth interviewed the top information marketers. Milana's interview is part of the "Future Of Information Marketing" series.
All Milana had was a degree in music when she came to the US. She didn't know what a computer was and certainly didn't know anything about doing business, especially on the Internet. The first thing she did when she became interested in having an online business is she learned how to design websites. She did that for a while for other people and finally realized that web-design skills were not what she needed to be a successful Internet entrepreneur.
She's come a long way from that point. Milana has written three digitally produced books along with a physical book that is now available on Amazon.com. She started the Association Of Coaching And Coaching Professionals On The Web and runs the Coaching Super Summit, an annual, live event for coaches and coaching entrepreneurs worldwide.
She has set up her own business according to the principles she teaches. Milana says "providing information is not enough. People want a 'human browser'...somebody with credibility and a great reputation".
She says information marketing is shifting toward personal branding. You can make a few extra bucks putting up mini sites and selling an ebook here and an audio product there but... "if you really want to build a highly profitable information business you must brand yourself and become a thought leader", says Milana.
Any profitable niche has dozens and even hundreds of information marketers vying for your customers so you don't want to have just a run of the mill ebook site. "You want to be the person people turn to when they need your type of information."
"What's going to get you noticed? What's going to make people want to invest with you? It's your credibility, your reputation and positioning in your market," says Milana.
There are four steps to being seen as someone different... "a thought leader":
1. First, you need to create a digital publication for your niche.
2. Then you need to organize a virtual event to attract lots of people. Like the "coaching telesummit" Milana created.
3. Now its time to set up a live event. Since most information marketers are shy, introverted types they don't want to do this step. But this is exactly what will launch your income into the six figures quickly.
4. Write and publish a physical book.
Another way to look at it is that you are "deepening your funnel". A lot of people expect to make a lot of money selling an ebook, a book or an audio product. Sometimes they start marketing products in several different niches. Milana says "the truth is that it is virtually impossible to have a (highly) profitable information marketing business selling just one product." "You want to have a product line and develop multiple income streams from your product." "Instead of a bunch of unrelated products create a line of products that helps your client grow from A to Z."
By doing all these things you will develop a lifetime relationship with your customers. They will prefer to buy from you no matter what your competitors come up with. Milana says "my customers are saying that they want to buy from me. They've already been getting my newsletter, they trust me, they've bought from me. They're much more likely to buy a product from me than from someone else that they don't have any history with".
Milana goes even further with this line of thought. She says that "if there is something that I do not or cannot offer I find other people to create strategic alliances with". She doesn't want her customers to have to go elsewhere for coaching information. What she wants is to be a one-stop-shop for her customers.
When you deepen your sales funnel you will have a recession-proof business. You'll find that your customers love to buy from you repeatedly. They know you always provide great value and they want to take advantage of your offers. You become the reliable source they are looking for. That's effective personal branding. And that's what will give you an unbeatable competitive edge so you dominate your niche. - 16738
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