Wednesday, December 3, 2008

Value Your Experience: Dan Kennedy Information Marketing Secret

By Neeraj Varma

Would you like to have a business that makes a five figure income every MONTH? Most people are happy to make five figures in a year from their home business. Gaj Subudhi of superstarsmarketing.com built his information marketing business up to five figures starting with nothing. His strategy was simple. He bought courses, started using the knowledge, then he taught others what he learned from his experiences.

Rob Toth interviewed Gaj as one of the top information marketers as part of a project with Dan Kennedy's Info Riches course. The full interview series is called "Future Of Information Marketing".

Until the point Gaj started his online business he was a software architect for a large company. He had no background in business or marketing.

Gaj started buying course after course like we all do. He wanted to "know it all" before he started his business. Gaj says "if you put more information into your brain it creates more opportunity". Since he was learning a lot from the courses, he saw a lot of "opportunity" but unfortunately he wasn't part of it until he started to apply what he was learning.

There were a lot of gaps between what the courses said and what happened in real life. When he started explaining these things to people he became a man-in-demand. Gaj says to "use and apply information to create value in the world". He found that the knowledge he gained from applying what he learned had value for others.

There is a lot of information on the in the world. In an effort to keep up, people buy course after course but the problem is that they don't apply what they learn. They get stuck at a certain point so they quit. Gaj says the big money is in "helping people consume in the right way". This is even more important than learning a lot of different things.

Information is so easily available. There are courses and books that were sold for a lot of money which are now available for free on the Internet. If you have a lot of information you just end up with "analysis paralysis". Acquiring more and more information doesn't allow you to "have your own value or your own voice", says Gaj.

Gaj says that people should "do something with whatever they know" and "try to expose the value of what you know to help people". "Create your own value out of the existing information" that you already have.

Gaj sees that people just don't have the self-confidence to value what they know. He says that there will always be more and more to learn. The growth in the amount of information is exponential...it's unlimited. Someone has put a video on YouTube that is worth watching for every information marketer: http://www.youtube.com/watch?v=jpEnFwiqdx8 .

When you watch the video you will realize that the best way to help people is to reduce the information overload they are being bombarded with. You need to share what you learned through your experience. You just have to trust in yourself that what you learned from doing things will be of value to others. "Taking action is critical", says Gaj. A lot of people are just regurgitating what they have read. They haven't done it. What people need is for you to share what you learned through doing things. - 16738

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