I was recently asked the following question; "I am having difficulties finding potential JV partners and affiliates online for my industry because it is primarily offline. Do you have any suggestions"? I thought the answer I gave would be very useful to more than just the person who asked it. That's why I'm sharing it with you today.
The challenge with offline customers is how to make them go online. This is not difficult and it is a great opportunity for an offline marketer to use offline means to offline customers and bring them online.
The task to bring offline customers online is a chance for you. You can offer your potential partner to set up an online campaign and educate the customers. Your partner's task will be to provide some assistance - i.e. be a guest on your campaign and provide some tips.
The real whip for them is that you could easily set up some type of an affiliate arrangement whereby they would receive some type of a monetary gain by sending their traffic to you.
The other thing that you may want to do is that they have probably got list of people and they primarily market to them offline. What about putting a proposal to them that you would pay for an offline campaign to their particular customers to drive them through their affiliate links to an online teleseminar?
The method I describe has made miracles for us in the past. The scheme is a win-win situation for both partners, which is a rare case in the beginning of a joint venture. The benefit for your partner is that he or she won't have to pay for the campaign but will profit from everybody who registers via his or her affiliate link.
So now there is no cost plus they gained financially and you win as well because now you are being able to collect names and emails of people who are interested from their particular list.
This campaign will help your partners to realize that online opportunities exist for them, too and hopefully they will opt in to be your affiliates or to create a joint venture with you. - 16738
The challenge with offline customers is how to make them go online. This is not difficult and it is a great opportunity for an offline marketer to use offline means to offline customers and bring them online.
The task to bring offline customers online is a chance for you. You can offer your potential partner to set up an online campaign and educate the customers. Your partner's task will be to provide some assistance - i.e. be a guest on your campaign and provide some tips.
The real whip for them is that you could easily set up some type of an affiliate arrangement whereby they would receive some type of a monetary gain by sending their traffic to you.
The other thing that you may want to do is that they have probably got list of people and they primarily market to them offline. What about putting a proposal to them that you would pay for an offline campaign to their particular customers to drive them through their affiliate links to an online teleseminar?
The method I describe has made miracles for us in the past. The scheme is a win-win situation for both partners, which is a rare case in the beginning of a joint venture. The benefit for your partner is that he or she won't have to pay for the campaign but will profit from everybody who registers via his or her affiliate link.
So now there is no cost plus they gained financially and you win as well because now you are being able to collect names and emails of people who are interested from their particular list.
This campaign will help your partners to realize that online opportunities exist for them, too and hopefully they will opt in to be your affiliates or to create a joint venture with you. - 16738
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