Sunday, December 14, 2008

Free Chiropractic Marketing Alert

By Matthew Loop, DC

I have trouble believing that it's been a whole 3 years since I brought the power of Web 2.0 marketing and social media to the chiropractic profession. After humbly beginning to market on sites like YouTube, and Facebook, my success has grown to countless social media outlets all over the internet. The growth of the Web 2.0 boom could almost be labeled as faster than an online virus expanding for 3 solid years. The internet and communications are continuing to change with every passing second, and this expansion has the ability to expand your chiropractic practice with equal force and intensity. Not only that; the potential for earning multiple forms of income, simultaneously, is amazing.

The days of back-breaking, paid marketing and advertising are over by many standards. In the struggling economy that is upon us, chiropractors that still use "stone-age" methods to acquire new patients are finding that success is few and far in-between. Don't be afraid to step out of your comfort zone and embrace these exciting and much-needed changes in chiropractic marketing.

Quite frankly, my "economy" is booming just like the hundreds of other chiropractors that have started to implement strategic methods for social media marketing. A global shift has occurred and the question you have to ask is, "Do you want to be a part of this goldmine or do you want to be left-out in the cold?"

Here are just a few of the sites that can dramatically transform your chiropractic practice, and earn you phenomenal amounts of wealth and success 24 hours a day. Try YouTube.com, Digg.com, Squidoo.com, EzineArticles.com, StumbleUpon.com, Facebook.com, Myspace.com, Free-Press-Release.com, Wordpress.com, Photobucket.com, and eHow.com. These are the Web 2.0 powerhouses, and they're just the beginning.

There are greater than two-hundred websites that are empty canvases for your marketing masterpiece. For the sake of example, I only named a few. If you really want to tap into the full power of it, you need someone who is knowledgeable in all of these sites, and the specific tactics for how to milk them. The good news is, you don't need to do it alone. Your profession and skill is at being a chiropractor, so you need to find someone who can expertly do these things for you, and teach you along the way.

Even the straightforward and leveraged-based strategies that I use can be easily taught to any CA or marketing director. When you have an open mind and are teachable, you too can learn these practices that have enormous potential for success.

When you set-up other ways of accruing passive income while you're marketing your chiropractic firm, you are making your business recession-proof. To achieve this you have to be innovative and think out of the box that chiropractor consultants still think inside of.

When you create other forms of income while marketing your practice online, you make your practice entirely recession-proof; nothing can stop you. You need to be courageous and an innovator to do this. You have to think out of the box and ride the wave of the future.

Concentrate on providing a large amount of value to your existing and potential patients on the web. This medium allows you to put yourself in front of a local and global audience eager to hear what you have to say. Don't fret, you are an expert in your own right. Trust me, you have plenty to talk about even though you might not see it yet. You could take a specific aspect of your chiropractic practice (nutrition, personal injury, back-pain, etc...) and develop a YouTube video channel around it with a series of weekly videos, as an example.

Be creative and you will find this new, powerful virtual world will bring you boatloads of new patients, build social proof, and allow you to generate multiple streams of residual income. - 16738

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