Sunday, December 14, 2008

Fashion Photography and Elephants

By Gugu Martini

The big improvement in shutter speed and photo resolution, makes Digital Photography convenient and easy for both beginners and professional photographers alike, to take good pictures. For digital photography enthusiasts there has never been a better time for them to create work that looks professional as well as very creative. It has also had an impact on businesses, both in the real and virtual world of the internet.

One particular area that has benefited from this new technology is digital fashion photography and in an industry that relies on speed, this has been a huge benefit. This is probably one of the more challenging areas, because digital fashion photography has to recreate and capture everything on the catwalk an off.

It can improve on the mundane and make the good look perfect which is excellent for images that rely on perfection. The world of fashion is fast moving and short lived so digital fashion photography is an excellent medium to both capture and portray these images. Like fashion designers, digital fashion photographers also work in a prestigious field, filled with beauty and glamour.

Before you start your digital fashion photography career there are many points you need to consider. The number one rule of a professional photographer in any field is never to go anywhere without a camera, if you cannot keep this in mind you will fail before you begin.

Be focused about your goal for the shots and concentrate on how you intend to create the image you have in your mind. Organize your subject and place emphasis on their most striking features by blurring certain areas and increasing the contrast as sharpness in others. A picture not only has a pleasing effect for others, it also shows the way it was created to those who know what to look for.

Knowing what you want and having the knowledge of how to obtain it are two different things and you cannot be a serious digital fashion photographer without learning this. Studio shots and sometimes outdoor shots require the use of a tripod, background Curtains and other backdrop materials can produce wonderful color emphasis and for bright light, a polarizing filter can be used.

Knowledge of color balance and forcing the viewer's attention on what you want Anyone studying what the digital fashion photographer is doing will probably not understand what they are trying to achieve until the image is finished and published. A final word of advice is, a good digital fashion photographer will make sure that there is a connection between the subject or subjects of the image even if it is obscure and is not noticed immediately. - 16738

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