Sunday, December 7, 2008

Create Hundreds of Professional Landing Pages Quick and Easy

By June Carr

Everything moves quickly on the Internet, if someone buys an e-book or product they expected to be delivered fast and efficient. If this fails to happen for any number of reasons, it's quite possible the customer will ask for a refund, or possibly open a dispute. One of the most important ingredients in garnering a sale, is a landing page that shows the visitor exactly what you want them to see.

Landing pages are actually designed with one thought in mind, to get your visitors to make a decision, preferable the decision that you want them to make. The difficulty is creating a landing page that will influence your visitor, touch upon the emotional triggers that will cause them to buy, is what separates a good landing page from a mediocre one. If your landing page is not causing the proper reaction, you either must make a change, or lose sales. The question is, will you do it by hand or use a landing page generator?

Even with professional know-how, crafting and creating a good landing page can take significant time and resources; however was software it can be done very quickly. This software can allow you to create more than one version of the landing page (good for split testing) quickly and easily.

Perhaps there will come a day when our computers will have true artificial intelligence, and understand both the art and science of marketing, today however we still must use our brains and understand the mind of our visitor. Certainly we'd craft a different landing page for a single mom then for a teen interested in gaming. Landing page generators (good ones) guide you through the process, prompting you to make informed decisions that will affect the look and feel of your landing page. By doing so you'll be adding the proper formatting, graphics, video and emotional triggers that accomplish two things.

1. Provide the visitor with a specific answer to their question.
2. Cause a sale or a lead to be generated for you.

When you see a landing page that works, you'll immediately understand how a visitor can move from point "A"a to point "B", which will ultimately result in a sale or a sign up. Think of a landing page generator, as your best friend and private programmer. This best friend is not only an excellent programmer, they also know how to use copy and tailor it to be effective, professional sales page

There is no need to make an elaborate page full of graphics, JavaScript, and fancy web widgets; only a simple page that answers the question that the user is asking.

If you have a background in HTML, or PHP, you could probably learn to create your own landing page, and I encourage you to increase your knowledge. However, I also encourage you to use your time efficiently, and if you're testing a landing page, you'll need to create variations on a theme, possibly 10 or more pages. If you multiply that number, by 10 products, you can easily see 100 pages are needed, which are very time consuming to create. However, a landing page generator can create these same pages in minutes.

FACTOID: a split test is simply the comparison of one factor, against another, then deciding which one performs best.

If over time, you have 10 products, each one being split test it, you can quickly be faced with 25, 50 or more landing pages. Creating these by hand would be time and labor intensive, using state of the art landing page generation software, the same task can be done in mere moments. - 16738

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