Wednesday, December 3, 2008

Blog Carnivals = Blog Traffic + Expert Authority (Part 2)

By Jared Conley

In the previous article in this series, I discussed what blog carnivals are and why all new bloggers should be participating in them. In case you missed that post, let me recap quickly the benefits to participating in blog carnivals:

* They improve your credibility

* You immediately gain regular, profitable readers of your partner blogs

* You get a quick boost of traffic to blog articles

* You get a long term improvement in search result rankings

What I'm going to review in this article is how you can get the most out of your carnival participation. Let's be real, carnivals take effort and time, so you should get as much benefit and good will from them as you can. Here's how you can do just that:

1) Submit your articles early. There will be a call for entries deadline, but it's likely that the host already has some idea on how the post will be structured before the deadline, so you want your article available during this early stage.

2) Make the host's job easy: Learn how to create blog post titles that are clever, and brainstorm two or three powerful, compelling headings that can be used for the anchor text in links. Good headings are hard to create, so create them on your own. You'll save the host the effort and get more traffic from a better headline.

3) Follow the submission guidelines.

4) Get organized: Organize the information you enter. Include your name, e-mail address, blog name, post title, article summary, several sample headings, permalink, and trackback URL. Place this information in an e-mail above the full article itself, unless otherwise directed.

5) Promote: Once submitted, be sure to advertise the carnival. What goes around comes around, and your aggregate efforts to drive traffic will payoff for everyone in the long run. That's the point of these carnivals: all participants are sharing subscribers, giving each the opportunity to attract the others' regular readers.

6) Make sure your blog can handle your traffic: Prepare your blog for any traffic surges that might occur, and optimize the page that the carnival readers will be viewing. You'll want to target the offers or ads to your audience, provide a very conspicuous subscribe link, and follow-up with at least one week's worth of strong articles to capitalize on any lingering traffic you might have.

Blog carnivals are a excellent way to attract qualified, relevant, profitable, long-term readers. Use them intelligently and you'll reap the rewards. But you must be ready to put your best foot forward. Pick up a good blogs how to if you have any questions on how you can prepare your blog for this kind of traffic. - 16738

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