Friday, November 28, 2008

Build Traffic by Taking Part in Blog Carnivals (Part 1)

By Jared Conley

Let me start by saying I'm a huge believer of blog carnivals. Of course, they're not without their drawbacks, but the advantages entirely outweigh the amount of time and effort that you put into them.

That's why it confounds me that blog carnivals aren't more popular. Yes, the first few times that you participate in them, it will take you some extra time to get used to how they work. And new carnival networks can sometimes be less reliable than you would like. But get hooked up with a good group of bloggers in your field, and carnivals are superb ways to:

* Improve your authority

* Quickly get regular, profitable readers of your partner blogs

* Get a quick surge of traffic to blog entries

* Get a long term gain in search result rankings

What is a Blog Carnival?

A blog carnival is a web event consisting of a loose partnership of bloggers writing about a specific topic. The articles created (or linked to) during a carnival usually resulting in a magazine-like format. The carnival has a theme, title, writers, editors, and consumers. Most carnivals are held on a regular basis with rotating hosts.

A carnival usually has an owner, who is the organizer of the overall carnival, deciding or collaborating on things like frequency, rules, how to blog in the carnival, editorial guidelines, and such. The owner also acts as the coordinator, determining the hosting schedule for the carnival.

Every carnival has a specific host, and the host's blog is where all the blog articles for that particular carnival are held. In response to the submission call, each blogger participating in the carnival sends their post to the host, where it is reviewed, edited, and published in the wild as one giant linkbait post or a series of smaller posts. Obviously, you should know how to create blog posts that are effective and compelling to get the greatest benefit.

Carnivals usually draw a lot of qualified traffic, so bloggers participating in the carnival receive a valuable backlink from the host and the immediate traffic surge associated with the original readers. The carnival host gets links from each of the member bloggers who have teamed together to advertise the carnival, knowing that the better the carnival is, the better the links will be when it comes time for their turn to host.

Now that you know what a carnival is, we'll discuss how you can get the most out of your carnival participation . . . in our next post! - 16738

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